Aug 13, 2022
What you will learn from this episode:
Do you remember when recently, everyone panicked from a sudden shutdown of several social media platforms, including Facebook, Instagram, and more?
It seemed like their business was in trouble, and they didn't know
what to do because all of their communication/marketing strategies
relied solely on those social media platforms.
Yes, as you know, nothing lasts forever. We don't own those
platforms or our contacts on those platforms. Therefore, getting
your prospective clients and customers' email addresses is
essential so that you are not dependent on the "borrowed land" of
social media.
In this episode, we will review the importance of email marketing
and tips on using this tool to nurture prospective clients on their
buying journey for your beauty business services.
Topics Covered:
01:21 - A funny story
03:02 - Barbara's background and expertise
06:11 - Your return on investment with email marketing
07:12 - The omnipresent effect
09:01 - Mistakes with email marketing
10:05 - What gets
the higher click rates
11:38 - One of the most critical parts of an email
15:06 - Developing a welcome sequence
19:51 - Using "story" in your email
20:25 - Nurturing your audience with email marketing
Key Takeaways:
"You can't ignore email or you can't ignore social media. You
just can't ignore either one. You have to use both to grow your
business." - Barbara Murphy-Shannon
"They say what do I write? Well, that's it. If you solved a
problem,
tell them I solved the problem, tell them the misconception
about
whatever product or service you're selling so that you can get more
information." - Barbara Murphy-Shannon
"Email marketing is like dating. You got to know each other a
little bit, talk to each other, you got to communicate, talk about
yourself, find what their problem is, how you can help them. Build
value." -Barbara Murphy-Shannon
"Platforms and individual accounts can get shut down for
no
reason. Sometimes, it's random. Email is always there.
it is important to continue to nurture this
relationship." - April Meese