May 23, 2020
Your business’ sustainability matters and marketing has a lot to do with sustainability. In order to attract the right clients, we must do more than low pricing and discounts. Long-term success is our goal and for this to be viable, we have to work on improving our marketing message. Good marketing is dialed into the...
May 21, 2020
If you want sustainability for your beauty business, you need to leverage these two resources: time and money. We need to realize how closely connected time and money are and how these two help your business tremendously. In this new normal that we live in, all the more that we need to maximize resources to get our...
May 15, 2020
Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients.
If you choose to stay close at the moment and not sell, may it not be for the...
May 5, 2020
To get through this crisis, we must manage expectations. Let’s start with the clients’ expectations. Communicate with them your position. Even if you are unsure of things, let them know. Just giving them a reason will give them an idea and make them feel better and in turn, sets the right expectation from them.
May 1, 2020
There is so much that gardening has taught me these days, so much so, that I can’t help comparing it to starting a beauty business. You have everything in mind, you want everything to be in place and you buy everything you could ever think of that would help run things smoothly. And experience teaches me that in...