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Beauty Marketing Simplified podcast

May 4, 2022

In this episode, you will learn:

  • How to be the top of mind as the go-to beauty professional in your area
  • The three characteristics needed to achieve omnipresence for your business
  • What helps to build trust with prospective clients and turn them into buyers of your services

Topics Covered:

1:02 - The number of exposures to your brand that is required for the prospects to become buying clients

2:05 - What omnipresence is and its importance in your business

3:05 - 3 essential characteristics in being omnipresent

7:41 - The positive aspects of this brand exposure

9:16 - A story about being relevant and frequently visible

11:12 - The different platforms you could have a presence

12:24 - Undeniable costs of trying to be omnipresent
14:30 - Special announcement

Key Takeaways:

"I always say focus on one platform and really get that going before you spread yourself too thin."---April Meese

"When you are omnipresent with your brand, the subconscious then affects the conscious. The subconscious makes us feel like it was meant to be." ---April Meese

"Google ads can reach 90% of the internet. Yes, there are other search engines, but that is how powerful retargeting is with Google."---April Meese