Preview Mode Links will not work in preview mode

Beauty Marketing Simplified podcast

Jul 15, 2021

What you will learn from this episode:

  • Learn how to create your own YouTube channel to gain more beauty business clients in no time.
  • Find out the tips and tricks for setting up your studio, tools, and equipment to get you started with your YouTube channel with low cost and minimal effort.
  • Discover content ideas so that you know what YouTube videos to create and keep your subscribers engaged with your channel by posting regularly.

Terry Lively has been in the cosmetic and traditional tattoo industry for over 20 years. She is a certified trainer member with the Society of Permanent Cosmetic Professionals. Additionally, she is a SPCP approved member supplier.

Terry specializes in 3D areola tattooing for breast cancer survivors and has referred clients from over 15 surgeons in Texas.

Have you ever thought about creating a YouTube channel? Let Terry give you a few tips and pointers on her lessons over the years with her Youtube experience.

You can start with just the basic setup of low-cost tools and possibly some equipment you already have, such as a decent microphone, lighting, and background.

If you're concerned about what video content to create and post, she shares with you some ideas to start it with and free software you can use to edit them.

If editing is not your thing, April recommends hiring a virtual assistant to do it for you at a minimal cost. You can ask about hiring a VA here.

Learn about keywords and thumbnails as they are crucial to boosting your YouTube search engine ratings.

Find out what clickbait is and how to avoid it so that you don't destroy your Youtube reputation. And instead, you'll get some ideas on how you can make your thumbnails exciting and eye-catching, so people are curious enough to check out your video content.

What about having a YouTube playlist? Terry talks about what is so special about it.

How about creating headlines and titles? She helps you outline them.

You'll hear about what mistakes she had the first time she started, so you know which ones to avoid and alternatively what to do.

Terry also talks about her favorite tattoo machines and the customer support her online store offers.

Plus, she shares her final piece of advice for permanent makeup artists.

"By putting my videos up on YouTube, and people watch me through the years, they feel like they know me personally. And I can't tell you how many times I've had people come up at conventions and say, I feel like I know you because I've watched your videos for so long. People are going to become more comfortable with you and your work even before they've ever met you or had a consultation with you. It's a cool marketing tool."
- Terry Lively

Topics Covered:

02:42 - When and how she started her YouTube channel
04:15 - Important tips and tricks to know when starting your YouTube channel
07:09 - One example of content you can make a video on
08:34 - No reason to overthink over your videos
09:30 - Why hire VAs to do video edits for you
10:43 - Free software you can use for video editing
12:10 - Great ideas for your YouTube content
17:32 - Important things to note about keywords and thumbnails
21:13 - How to make your thumbnail eye-catching
21:50 - What you need to know about your headline
22:49 - Why you shouldn't use clickbait
23:18 - How to boost your ratings and get you up in the search engine ratings
24:47 - Why have playlists in your YouTube channel
25:45 - What she'd done wrong and what she wished she would have known when she started
28:59 - Getting past your nervousness the first time
30:21 - Low-cost tools to use for basic YouTube setup
31:11 - Her favorite machines that she's collected through the years
33:52 - Brilliant example of how you can use your YouTube channel
34:58 - What product reviews can do for your YouTube engagement
35:37 - Lessons learned with permanent makeup through the years
36:51 - What brings her joy?

Key Takeaways:

"We don't have to overthink it. The important thing is just to get started. And your videos aren't going to be great in the beginning. It's not like we're live today, people are seeing a slide with your YouTube videos, you can go in and edit them." - Terry Lively

"I just think you want it to be accurate to what the video is about. You don't want to say something in your title, and then have the video be about something else or not quite with that title." - Terry Lively

"Every single video that you do, you're going to make small improvements, and it's just going to get better and better. And don't knock yourself in the beginning because that's the learning curve. You've got to have a learning curve with all this." - Terry Lively

"You don't really learn until you're working on the skin every day. You can't do one or two procedures a month and expect to really get good; you have to be working on the skin every single day and have your feet in the trenches." - Terry Lively


Connect with Terry Lively:

Connect with April Meese: