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Beauty Marketing Simplified podcast

Apr 5, 2021

What you will learn from this episode:

  • Learn how to be fearless in going forward despite the odds, so you continue growing your business.
  • It would be best if you didn't do it all alone, and it is essential to know the value of great mentors for solid support.
  • Learn that the only way to keep going forward is to keep evolving and accepting any imperfections.


Anne Marie is the director and manager of Permablend. She is a special educator who has worked with children with Autism and their families. Parent trainer focusing on behavioral issues and behavioral techniques to create the home and family environment desired. What gives her the most joy is the time spent with her twin girls.

Listen to Anne Marie as she shares her life's ups and downs. How she carried it with strength and grace is one thing we can all learn from and strive to attain.

She shares the time she started tattooing and how she overcame the thought of perfectionism. There's no point in comparing yourself with other tattoo artists or beauty professionals, but instead, just hone in on your craft to be the best you can be. As a lifelong learner, she reminds us not to be afraid of failure. You can always fix things as you move along.

She mentioned the evolving nature of permanent makeup and the tattoo industry to become mainstream for the public. Young artists who are just starting may not know what women before them have gone through and fought to have the industry they love today.

She talks about where she finds the strength to get through life challenges like a divorce after a long marriage, coping with her sister's death, and losing other loved ones. She shares encouraging words to other beauty professionals on being fearless and being where their feet are. Allow yourself the grace of time and experience.

She thinks women tend to compete with each other, not realizing that nurturing women to help each other grow creates more of a significant impact. Remember that everyone is going through something, and you never know if your kind words could change their life.

Her biggest tip is having great mentors and a strong support system to get you through it all. It's an investment in yourself since no one should try to do it alone. You will always need someone, and we all have something to contribute. Even successful individuals have mentors of their own and see where it has gotten them.

"You're in the exact place you're supposed to be in this moment of time. Like, where you are, is where you're supposed to be. And you're going to continue to grow your craft and be better. But at this moment, right now, just allow it to be and take it all in and make it part of who you are."

- AnneMarie Rubino

Topics Covered:

01:32 - Having the most beautiful and precious time with her twins
02:48 - A backstory of her family life having a father who is a tattoo artist and what she went through in life -- the ups and downs of it
07:20 - How different is tattooing from permanent makeup
10:04 - How she started tattooing
13:09 - How she bounced from all the difficulties when she began as a tattooist and PMU artist
13:32 - A lifelong learner
14:42 - An evolving industry - products, ink, and technique
16:32 - What younger tattoo and PMU artists should know about women's role in the industry's evolution
18:53 - Where do her strength and fearlessness lie?
22:25 - The choice is only just to go forward
25:15 - What younger artists can learn from her encouraging words
27:11 - The value of great mentors and great support
28:41 - Women nurturing women and growing with each other
31:42 - Perma Blend is evolving
32:36 - What she's up to these days
33:18 - Trends she sees coming and excited about and collaborations with artists

Key Takeaways:

“I was so disheartened because I thought that I take so many classes, and I thought that I was just not doing something right, right, because I couldn't get the results that I wanted. And I think just persevering, just really continuing to hone in on your craft, and not really worrying about what anybody else was doing.” - Anne Marie Rubino

“I feel like we always get better, we can always be better. There’s always so much to learn and I'm a lifelong learner.” - Anne Marie Rubino

“I think once we feel like we've arrived, I think that's when we get in trouble. And so I think by continuing to have an open mind and continuing to learn from whoever is in your path, I think is always the best way.” - Anne Marie Rubino

“I don't claim to know, I don't claim to be or do or know anything. I don't know if I don't know, I'm going to tell you that. If I don't know, I'll find out. And I'll make it that I know it now but I'm not going to pretend that I know it. I'm not as good as one artist. I'm not as bad as the other artist. I'm right here and it's my job to make myself better.” - Anne Marie Rubino

“I think to give ourselves the grace to know that we don't have to be perfect. Yes, that was a big life lesson for me, because there were things that I wouldn't do when I was younger because I couldn't do them perfectly.” - Anne Marie Rubino

“A friend of mine said, If you make a decision, and it's the wrong decision, just make another decision.” - Anne Marie Rubino

“When people have to really think about and focus on other people, they also lose concentration on how to better themselves.” - Anne Marie Rubino

“One of my colleagues here at work, his grandmother used to say, be where your feet are.” - Anne Marie Rubino

Connect with Anne Marie Rubino:

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