Nov 12, 2021
What you will learn from this episode:
The biggest holiday shopping time of the year is fast
approaching.
Have you started planning any special deals or thought of how you
can make the most of this customer spending season for your beauty
business?
How do you prepare a winning special offer worth the effort in
financial returns for your business?
Are you curious about a top-level marketing strategy to earn extra
income for this coming Black Friday Special or any other special
offers you will be having?
April reveals some of her tips about creating a holiday promotion
for your customers in today's episode. She explains how special
offers don't have to be a discount, but instead the importance of
designing an offer that is a higher value for the clients. She
walks us through the steps of building buzz and anticipation in
your customers' minds, as well as creating brand assets you can
repeatedly use all year long for any holiday.
Topics Covered:
01:30 - Crafting a Black Friday special
02:49 - The importance of having a Holiday special promotion
06:27 - The must-have marketing assets for a Black Friday special
or any holiday offer
07:37 - An exclusive announcement for our upcoming workshop you
won't want to miss
08:42 - Applying smart marketing to your business to save time
14:07 - Putting together a planned sequence
16:06 - Three ways to warm up your audience
18:36 - What you should do next after the three steps
21:45 - A recap of some tips
25:36 - What you should do on the final deadline day
27:44 - A quick overview
Key Takeaways:
"A lot of people know that this is the time to buy. And so their
wallets are open, they're more ready to buy, they feel like they're
in a buying mood, they're in a spending mood. And it's not always
on other people. Sometimes it's just buying a gift for themselves."
- April Meese
"When you hear specials, people always think of... that means
discounts. It doesn't always mean a discount. There are ways of
adding value. There are ways of partnering with other people to
make it seem like a better deal than what you normally have." -
April Meese
"Marketing is about educating our clients, building trust, and
building connections with our audience. And then it's about selling
our services. But we have to do those other things first; we have
to build that trust, build that connection." - April
Meese
"Building up buzz and anticipation starts early, so people are more
eager to buy when you've created that buzz and that in
anticipation, they want to be one of the first to be in the know,
they want to be one of the first to get the special." - April
Meese
"These three emails, once you've created them, these are now brand
assets. This is something that you are investing your time in, that
you can use over and over again, and you could use these three
emails in a warm-up sequence that has nothing to do with a holiday
special." - April Meese
Resource:
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