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Beauty Marketing Simplified podcast

Jun 28, 2021

What you will learn from this episode:

  • Find out why you should take advantage of using QR codes and make the most of them for your beauty business.
  • Learn about the importance of automation and how Messenger bots can help you.
  • Discover unique timing tips for hashtagging and get clients in specific locations with your social media posts.
  • Hear about current resources for creating captions/subtitles so that your videos get more engagement.

In today's episode, beauty artists and professionals April Meese, Vicky Martin, Karen Betts, and Kate Shaughnessy share valuable marketing tips to help you increase efficiency and effectiveness in your beauty business.

Topics Covered:

01:00 - QR codes and how to use them for more testimonial reviews
05:06 - Automating your beauty business with Messenger bots
10:31 - Timely hashtagging to get more clients
14:01 - How to enhance your videos with subtitles

Key Takeaways:

"You can create a QR code which when someone scans over it with their phone, you can direct it straight to your reviews. It's so easy for them just to scan over that QR code and then give you a review. And all of you know that people buy on social proof on people leaving reviews. So they're really important." - Vicky Martin

"What you can do with a QR code, you create one; you keep it on your phone as a picture, then if you're out networking, you can show them a picture of your QR code, they put their phone over the top of it. And you can point that QR code to your website; straightaway, they've got all of your details." - Vicky Martin

"Automation is the future, guys. People want to speak to a bot now. It does bring more efficiency into your business. Once you start actually looking into it, in the questions that your clients are asking, you'll find that 33% at least of your questions will start being answered straight away by your messenger bot." - Karen Betts

"I have different groupings and those are different times of the day when I'm going to be posting. Maybe I might be posting to my Instagram at 9 am for a hashtag. I might throw in there, Cycle bar. Because I know that my client could be working at 9 am at that Cycle bar. Part of this is also learning where those clients are going to be at different parts of the day." - Kate Shaughnessy

"Anytime that there is something that you really want somebody to know, let's say it is a quote, you're going to make the words that you want to stand out and put them in bold, but let's say you have a testimonial, and the testimonial is talking about how great you are. Pull out that one sentence that is really going to stand out, like, April meese doubled my business. I want that one sentence, it's going to make the most impact, and I'm going to make that the headline." - April Meese

"The great thing about a bot is you can customize it; you can have people set this up for you. If you find it too technical. It doesn't have to be expensive, but it can be very efficient." - April Meese

Resources mentioned:

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