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Beauty Marketing Simplified podcast

May 21, 2020

If you want sustainability for your beauty business, you need to leverage these two resources: time and money. We need to realize how closely connected time and money are and how these two help your business tremendously. In this new normal that we live in, all the more that we need to maximize resources to get our business thriving. You can always charge additional fees for PPEs that clients would be using when they get their services done, as well as, other sanitation and disinfecting measures you will put in place. You might be worried you are “nickel and diming” them but what you don’t realize people already understand the state we are in as other businesses are also doing the same thing and they are aware that these are happening.

You can do traditional ways of leveraging money by putting it in stocks, real estate, IRAs, and a lot more. And for your beauty business, since you have clients who already booked with you during lockdowns as well as those who book after, prioritization is what you should think about. How to leverage money here? One of the ideas that you would want to give a try is having a VIP day for your customers wherein they would pay more for having access to you on a Saturday, the most in-demand day.  Don’t be worried about their reaction, Disney World is having a fast pass for those who want to get ahead in line and maximize time to increase the number of rides one can get in a day. This one you can relate to your beauty business and I will talk about lengthily in this episode.

As you can see, technology has helped us in ways we could ever imagine. Some helpful tools and apps speed up the process. Take advantage of them, more so, get online scheduling. You will find it interesting and beneficial you would think why you haven’t done it in the first place. It may cost you a little, but it saves you time talking to your clients about appointments and after-service self-care. Besides, this is one way for you to get reviews for social proof about your beauty business, which helps a lot.

How about hiring virtual assistants? Don’t do everything all by yourself and pull yourself out from that hamster wheel. What will take you months figuring out your company’s logo will only take about a few dollars and time if you outsource it. Social management would be easier if you pay somebody to do it for you. That would be adding up time for you to focus on more business-building areas. Realize that sooner. You can always find these VAs somewhere. You need to have a system in place to have proper communication and expectations are met. Think of having VAs as an investment and not an expense. 

We have to remember, it takes money to get money, so use money, leverage it to make more time, and get more money. An abundance mindset powers us up to success.